Creative Marketing Specialist
About Abbie & Henry (A&H): Abbie & Henry is more than just a brand – it's a movement, a belief, and a lifestyle. Rooted in Scandinavian design principles, we create thoughtfully crafted products that seamlessly blend functionality and aesthetic appeal. Our range includes clothing, beauty products, and home and living essentials, all designed with care to enhance the daily lives of our customers, today and tomorrow.
Position Overview: As a Creative Marketing Specialist at Abbie & Henry, you will play a pivotal role in shaping our brand's narrative and engaging our audience through captivating marketing campaigns. You'll work at the intersection of creativity and strategy, crafting compelling stories that resonate with our customers and reflect the essence of A&H's philosophy.
Campaign Conceptualization: Collaborate with the marketing team to develop innovative and impactful marketing campaigns that align with A & H's vision and values. Translate product offerings into engaging narratives that connect with our target audience.
Content Creation: Create visually stunning and emotionally resonant content for various platforms, including social media, website, email newsletters, and more. This content should reflect the Scandinavian design influence and the functional beauty of our products.
Storytelling: Develop a consistent brand voice and storytelling approach that captures the essence of A & H. Craft compelling narratives that evoke emotions and inspire our customers to become part of the A & H movement.
Visual Design: Collaborate with designers and artists to bring your marketing concepts to life. Ensure that the visual elements align with the brand's aesthetics and convey the intended message effectively.
Multichannel Strategy: Implement marketing strategies across multiple channels, ensuring a cohesive and impactful brand presence. Monitor and optimize campaigns based on performance metrics and customer engagement.
Product Launches: Play a central role in launching new products by creating teaser campaigns, engaging content, and promotional materials that generate excitement and anticipation among our audience.
Community Engagement: Foster a sense of community among A & H's customers. Engage with our audience on social media platforms, respond to inquiries, and encourage user-generated content that showcases our products in real-life contexts.
Trend Research: Stay informed about industry trends, consumer preferences, and cultural shifts to ensure that A & H remains at the forefront of innovative marketing strategies.
- Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent practical experience).
- Proven experience (X years) in creative marketing, preferably in the fashion, beauty, or lifestyle industry.
- A portfolio showcasing your ability to create visually appealing and engaging marketing content.
- Proficiency in graphic design tools and software.
- Exceptional written and verbal communication skills.
- Strong understanding of branding, storytelling, and visual aesthetics.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Passion for Scandinavian design principles and an appreciation for functional beauty.
Why Abbie & Henry:
Joining Abbie & Henry means becoming a part of a movement that values creativity, purpose, and sustainability. You'll have the opportunity to shape the way people perceive and interact with our products and contribute to a brand that stands for timeless aesthetics and thoughtful living.
If you're a creative thinker with a passion for telling stories through captivating marketing strategies, we invite you to bring your talents to Abbie & Henry and be a driving force in our journey.
To apply, please submit your resume, cover letter, and a link to your portfolio showcasing your creative marketing work. In your cover letter, be sure to explain why you are excited about the opportunity to work with Abbie & Henry and how your skills align with our brand's values.
We look forward to reviewing your application and getting to know you better.
(Disclaimer: Despite the high number of applications, we review each one.)